Sweet Charity

Another theater campaign here for the live play of Sweet Charity. The point of this was to make individual character portraits for online promotion.

I decided to completely replace the background in all of these shots and create a new background based on the colors of their wardrobe. Group shots were also composited in with new backgrounds as well.

Of course, there were print ads to consider as well. Group shots and actions shots were taken to be pushed out to print media with a special emphasis on the lead character.